A re-brand is not just about stationery. It’s about issuing a powerful message to a carefully targeted audience.
However, re-branding offers businesses a chance of creating a new identity and if necessary shedding the baggage of any previous mistakes and wiping the slate clean with a fresh new look. With this in mind, stationery is all important to any business providing it is completely on brand. The humble business card is very often the first foot in the door when introducing new business to an area or a new client base and makes a big statement if designed well.
From plumbing services to hairdressers, a business card should have the wow factor and is in itself a pocket sized advert. If we look at the huge market in stationery and advertising literature we can compare the wide variety of Instant Print services available online, many of which offer a full range of advice, design, artwork, typography and layout with a high quality finished product second to none.
Instant print leaflets keep costs low by using the latest technology, digital and lithographic print for a professional finish within 24 hours. With so much choice for your business card, deciding which finish and card quality you require is all about your brand image for instance if you are a hairdresser you may want a sexier and more vibrant business card brand style than your estate agent counterparts. When choosing the texture and color palette of your brand take some time to consider how this will be reproduced on your business cards and if you decide on a mammoth logo then take advice from your instant print specialist about how this can be redesigned for your business cards.
With a selection of finishes for your business cards, matte, gloss or even velvet laminate , from artwork to door within 24 hours your calling cards are an essential part of the brand image and should not be left lack luster when giving your company a face lift.
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Written by Jon the Saver
